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Welcome to Management And Commerce
About The School:
The genesis of the Department of Management Studies dates back to the year 1992 and it offers MBA and Ph.D (Full time & Part Time). The MBA programme offers 9 specializations.
The department over the years has earned an enviable reputation for excellence; thanks to instruction by the highly qualified academics of distinction and it boasts of qualified faculty members with rich experience in academic, industry and research. Students who have graduated are already serving in responsible positions, in India and abroad in various capacities at senior level management and even as entrepreneurs.
Department of Management Studies, BIHER endeavors to equip young people with the skills they need to compete in an increasingly demanding global environment. At the individual level the Department recognizes that success depends not just on our own knowledge and wisdom but also upon the ability to recruit, develop and empower an effective workforce. We also model the qualities that we require in our employees – and demonstrate the value of incorporating ethics into everyday business practice and decision making.
The Department provides an education that equips students with cutting-edge knowledge, professional and research skills, and ethical decision-making abilities essential for successful careers in business, industry, education, government, and for further studies at graduate and professional levels. The Department supports and promotes research and intellectual contributions aimed at improving teaching, business opportunities in the region, and awareness of global issues. The Department offers a rich Curriculum which encompasses various Electives which are Industry relevant.
The Department has carved a niche for itself in providing exemplary education and has always been a forerunner in conducting many National and International Conferences.The Department has realized how crucial innovation, entrepreneurship, creativity and critical thought are to pushing the business world forward. In an effort to stay ahead of the curve, Department of Management Studies, BIHER has also identified the increasing influence of factors such as new technology; globalization and sustainability have on the world economy.The Department of Management Studies employs a dynamic approach to education, adapting the curricula to meet emerging trends and equips students with the progressive skills necessary to succeed.
- Ranked as the 5th Best B School in the Regional Ranking by Business Today in 2020 and 2021.
- Ranked at the 12th place in IIRF 2021in the Best B School Ranking in the National Cluster.
- Ranked at the 6th place (All India Ranking) in ROI by Business Today in 2021.
- Consistently Ranked in the Top 10 Regional Ranking by Business Today for the last 5 years.
- Ranked as the 2nd Best B School Regionally and Ranked as the 16th Best B School Nationally by Career Connect Magazine.
- Dowling College Manhattan, USA.
- JP Jacobs University, USA.
- Crown University, Argentina
- Canadian College for Higher Studies, Canada.
- HELP University, Malaysia.
- Putra Intelek International College, Malaysia
- MPRH Institute, Iran
- Ural Federal University, Russia
- Google: Digital Learning Certificate Course
- IIT Bombay: Finance.
- National Stock Exchange Academy: Capital Markets
- Start Up India: Entrepreneurship
- Rubicon : Employability Skills
- MSME: Start Your Own Business
- Earn While You Learn Option
- International Immersion Programmes.
- Experiential Learning
- Video Case Studies
- Outbound Training
- Virtual Internships
- Flipped Classrooms
- Over 20 events in a semester (Guest Lecture, Seminars, Workshops, Conferences, etc)
- Second Year Students register their own companies in MSME
India Book of Records :
September 20, 2019 saw the beginning of a new journey for the Department of Management Studies, for the young spirited Entrepreneurs and the staff set a prestigious record in history by entering the portals of the India Book of Records for conducting 24 hours continuous Management Case Study Marathon.
About the Commerce :
Sharp minds are at work at the Department of Commerce, where students learn the latest trends in business, commerce and entrepreneurship. The faculty's enthusiasm to impart quality education is reflected in the student's inclination for perfection.
The scholarly faculty team guides students at every step, motivating them to become worthy managers and administrators in the field. They engage in various forums to constantly upgrade their own skills and to ensure the students are well prepared to succeed.
The program lays stress on vital subjects like accounting, taxation, computer application, banking, managerial economics, business law, e - commerce, e - banking, statistics and tally. Aside from the general three year B.Com and MCom.
The syllabus is constantly updated to reflect new trends in the subject and to take advantage of the latest infrastructure. Students also avail of a new state of the art computer lab.
Nothing compares to hands on experience. Students are acclimatized to the workplace through periodic industrial visits. Focus is also given to new age e - commerce and e - business, which is making an impact in the field. The department also organizes career guidance and entrepreneurial development programs to upgrade their skills and make them industry ready.
Welcome to Veridigm
Veridigm : Journal of Future Business
Veridigm: Journal of Future Business is a quarterly, peer-reviewed national online journal dedicated to advancing innovative and sustainable practices in business administration and management. Guided by a vision to redefine the future of business, the journal serves as a digital platform for scholarly research and actionable insights that address the dynamic challenges of a rapidly evolving global economy.
With a special focus on sustainability, Veridigm: Journal of Future Business explores topics such as sustainable leadership, circular economy models, digital transformation, and the integration of ESG principles into corporate strategy. By bridging academic rigor with practical relevance, the journal empowers researchers, professionals, and policymakers to drive meaningful progress and impactful change in the business world.
As an open-access online publication with no subscription fees, Veridigm: Journal of Future Business ensures that cutting-edge research and transformative ideas are accessible to a global audience anytime, anywhere.
Our Vision :
Our Vision is to be a globally recognized journal that champions sustainable and forward-thinking business practices, driving academic excellence and practical relevance. Veridigm aspires to empower researchers, practitioners, and policymakers to collaboratively redefine the future of business in harmony with environmental and social sustainability .
Our Mission :
The Mission of Veridigm: Journal of Future Business is to foster a culture of innovation and sustainability in business administration and management by providing a platform for rigorous research and transformative ideas. We aim to bridge the gap between theory and practice, encouraging solutions that address the global challenges of today while shaping the business paradigms of tomorrow.
| Title | Veridigm: Journal of Future Business |
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| Frequency | Quarterly |
| Publisher | Bharath Institute of Higher Education and Research |
| Editor in Chief | Dr.S.Praveen Kumar |
| Starting Year | 2024 |
| Publication Format | Online |
| Language | English |
| Subject | Management |
| Email ID | dean.scm@bharathuniv.ac.in |
| Mobile Number | +91-9840051344 |
| Address | #173 Agharam Road Selaiyur,Chennai- 600 073Tamil Nadu, India |
| Website Link | https://www.bharathuniv.ac.in/Management-Commerce.php |
Publishing Body
- Bharath Institute of Higher Education and Research
- #173 Agharam Road Selaiyur,Chennai- 600 073Tamil Nadu, India
Welcome to Veridigm : Journal of Future Business
Editorial Board :
| S.No | Name | Designation | Email Id/ Contact Info |
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+91 9840051344 |
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+91-9940655183 |
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S.A. College of Arts & Science Poonamallee-Avadi Main Road, veeraraghavapuram, Thiruverkadu, Chennai – 600 077 |
+91-98840 04051 |
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Sri Ramachandra Institute of Higher Education and Research Ramachandra Medical College, Trunk Rd, Sri Ramachandra Nagar, Porur, Chennai - 600116 |
+91-9790717241 |
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Institution: SRM Institute of Science & Technology Complete Address of the Institution: C Block, 100 ft road, Vadapalani, Chennai – 26. |
+91-7299363330 |
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IIMT Group of Colleges, Plot No. 19 & 20, Knowledge Park III, Greater Noida, Uttar Pradesh 201310 |
+91-9997316401 |
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+91-9543650922 |
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+91-6369278017 |
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Welcome to Veridigm : Journal of Future Business
Table of Contents :
| S.No | Name Of The Author (s) | Title Of The Articles (Articles are Hyperlinked Individually) |
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AI in Social Media Marketing: The New Paradigm in Customer Engagement | |
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Influencer Marketing: Measuring the Return on Investment between Micro and Macro Influencers across Social Media Platforms | |
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Predictive Analysis in Retail: How Machine Learning can Help Improve Customer Experience and Inventory Management | |
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Artificial Intelligence in Social Media Marketing: The Shift That has Altered Customer Engagement | |
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The Rise of the Sustainable Leader: Integrating ESG into Corporate Strategy | |
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Circular Economy and Business Strategy: How to Make the Switch from Linearity to Circularity for Sustainability | |
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Navigating the Challenges of Diversity, Equity, and Inclusion within Global Organizations. |
Peer Review Process :
Veridigm: Journal of Future Business follows a rigorous double-blind peer review process to ensure the quality and integrity of published work. Each manuscript is reviewed by at least two independent experts in the field. Reviewers evaluate submissions based on originality, relevance, methodology, and contribution to the field. Authors are provided constructive feedback and may be asked to revise their work based on reviewer comments before final acceptance.
Open Access Policy :
Veridigm is committed to the free exchange of knowledge. As an open-access online journal, it provides unrestricted access to all published articles without any subscription fees. This ensures that research and insights are freely available to a global audience, fostering inclusive and equitable knowledge dissemination.
Ethics Statement :
Veridigm upholds the highest standards of publication ethics and requires authors to ensure the originality of their work. Manuscripts must be free from plagiarism, and authors are responsible for proper citation of sources. Any conflicts of interest must be disclosed. By submitting to Veridigm, authors confirm that their work is not under consideration elsewhere. The journal strictly adheres to ethical guidelines outlined by the Committee on Publication Ethics (COPE). Misconduct, if identified, will result in immediate rejection or retraction of the manuscript.
There is no payment required to publish paper in this Journal
Welcome to Veridigm : Journal of Future Business
Call for Papers :
Submission Deadline for Next Issue: January 31, 2025 - Veridigm: Journal of Future Business is a quarterly, peer-reviewed national online journal dedicated to advancing innovative and sustainable practices in business administration and management. Guided by a vision to redefine the future of business, the journal serves as a digital platform for scholarly research and actionable insights that address the dynamic challenges of a rapidly evolving global economy.
Themes :
We encourage submissions in the following areas:
- Sustainable Business Strategies: Exploring ESG integration, circular economy models, and green innovations.
- Digital Transformation in Management: AI, big data, and blockchain applications in modern business practices.
- Leadership for the Future: Sustainable leadership and ethical decision-making in a global context.
- Consumer Behaviour and Sustainability: Examining the impact of sustainability on consumer choices and branding.
- Policy and Governance: Public-private partnerships, policy frameworks, and governance models promoting sustainability.
Submission Guidelines :
- Manuscript Length : Articles should be between 3,000 to 6,000 words, excluding references.
- Formatting : Use APA style for citations and references.
- File Format : Submit manuscripts in Microsoft Word (.doc or .docx) format.
- Originality : Submissions must be original and not under review elsewhere.
- Language: All articles must be written in English.
Submission Process :
- Authors should submit their manuscripts via email to dean.scm@bharathuniv.ac.in
- With the subject line: Submission for Next Issue – [Author Name].
- Include an abstract (150–200 words) and 3–5 keywords.
- Ensure all figures, tables, and illustrations are embedded within the manuscript file.
Important Dates :
- Submission Deadline : January 31, 2025
- Notification of Acceptance : February 28, 2025
- Publication Date : March 31, 2025
Why Publish with Veridigm ?
- No Publication Charges : Completely free for Authors and Readers
- Wide Reach : Open-access online platform with a global readership
- Expert Peer Review : Rigorous Evaluation by leading experts in the field
Welcome to Veridigm : Journal of Future Business
Editorial Policies :
Scope and Topics - Veridigm: Journal of Future Business focuses on sustainability, business administration, and management. Key areas include ESG integration, circular economy models, leadership, digital transformation, consumer behavior, and policy frameworks driving sustainable business practices.
Plagiarism Policy - The journal employs advanced plagiarism detection tools such as Turnitin to ensure originality. Manuscripts with significant plagiarism or uncredited use of others' work will be rejected immediately. Severe cases may result in banning authors from future submissions.
Copyright Policy - Authors retain copyright for their work and grant Veridigm the right to publish and distribute their articles. Articles are published under a Creative Commons Attribution License, allowing readers to share and adapt the work with proper attribution.
Published By -
Dr Praveen Kumar S
Professor & Dean
School of Management & Commerce
Bharath Institute of Higher Education & Research,173, Agaram Road, Selaiyur, Chennai 600073
Phone: +91-9840051344
Email id:dean.scm@bharathuniv.ac.in
Welcome to Veridigm : Journal of Future Business
Faculty Profile :
Dr. Magdalene Peter serves as the Head of the MBA Department at Bharath Institute of Higher Education and Research (BIHER) in Chennai, India. She has a strong academic background, with research interests spanning Human Resources, Marketing, and Finance. Her scholarly contributions have garnered over 134 citations, reflecting her impact in these fields.
Under Dr. Peter's leadership, the Department of Management Studies at BIHER has organized various seminars and workshops to enhance student learning. Notably, on September 25, 2023, she organized a seminar on Artificial Intelligence, demonstrating her commitment to integrating contemporary topics into the curriculum.
Additionally, she facilitated an intercollegiate workshop titled "Navigating Complexity: Case Studies Through Active Learning" in collaboration with Stella Maris College on September 29, 2023, showcasing her dedication to collaborative and experiential learning.
Dr. A. Balamurugan is a distinguished Professor in the Department of Management Studies at Bharath Institute of Higher Education and Research (BIHER) in Chennai, India. He holds a Ph.D, and has extensive academic experience, including positions at various institutions. He has numerous publications in reputable journals and conferences.
At BIHER, Dr. Balamurugan has been instrumental in organizing seminars and workshops to enhance the academic environment. On September 20, 2023, he organized a one-day national seminar on "Lean Thinking & Process Optimization," reflecting his commitment to integrating industry-relevant topics into the curriculum.
Dr. Gowtham Aashirwad Kumar Kumar is an Assistant Professor in the Department of Management Studies at Bharath Institute of Higher Education and Research (BIHER) in Chennai, India. He completed his Bachelor of Technology in Civil Engineering and later pursued a Master of Business Administration, both at BIHER. He earned his Ph.D. in Management Studies from the same institution. Dr. Kumar's research interests include management studies, digital marketing, and e-commerce, with publications in various international journals and conferences.
In addition to his academic responsibilities, Dr. Kumar has been actively involved in organizing and participating in seminars, workshops, and conferences. He has served as a resource person and chaired sessions in numerous national and international events. His contributions to academia have been recognized with several awards, including the Asia's Best Achiever Award and the Best Researcher Award.
Welcome to Management And Commerce
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A Few Snapshots of the Programme :
Board of Studies
Members of BOS ( June 2024 – May 2025 ) :
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Vision & Mission
Our Vision :
The Department of Management Studies, Bharath Institute of Higher Education and Research aspires to be a leading Management Institution with a passion for Academic Excellence, uncompromising Human Values and an abiding commitment for the development of Business and Society through excellence in grooming Leadership, Entrepreneurial Talent and Research.
Our Mission :
- To imbibe Entrepreneurial Culture through Curriculum, Pedagogy, Mentoring and foster excellence by providing Quality Education in Business Management.
- To cultivate the principles of Social Responsibility, Ethics and Spiritual Values among budding Managers.
- To build intellectual capabilities based on the twin pillars of Research & Innovation.
Deans Desk :
- Dr S Praveen Kumar,, MA, MBA, MSc, PhD,
- Professor and Dean,
- School of Commerce and Management , BIHER
- dean.scm@bharathuniv.ac.in
As Dean of the School of Commerce and Management, we welcome you to our website and our School. Department of Management Studies is proud to NBA accredited, placing us in the elite league. We prepare our students to be outstanding business professionals—to be ready for the challenges they will face in an ever more global and dynamic business environment. Our faculty members are known for their commitment to teaching, while also pursuing meaningful research in their disciplines. Their engagement in the business community together with their deep subject matter knowledge enables them to provide excellent preparation for our students' future business careers.
The School of Commerce and Management has established and maintained a supportive community that allows for a high level of interaction among students, faculty and staff. We are proud of the rich array of leadership and professional development opportunities available to our students. We have a non-stop schedule of events – webinars, workshops, seminars, training sessions, symposia, conferences and more, designed to complement our challenging curriculum.
We are proud to have our alumni working at prestigious across the world. Our alumni are generous with their time, and have helped us to develop a strong network of business connections around the world. We are excited about the opportunities ahead of us and delighted to be working with such devoted faculty, staff and students. We are always interested in your input and ideas about ways we can make the School of Commerce and Management a more vibrant and exciting place. Please feel free to contact us to learn more about how you can connect with our School of Business.
BIHER
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